Roko

Home security in India is either a chowkidar or a full CCTV install with wiring, a technician and a monthly contract. There is nothing in the middle: a box a family buys once, sticks to the door frame themselves, and connects to their phone in ten minutes.

Roko is that box. The hardware is proven Tuya-platform equipment, sourced directly and rebranded, so the engineering risk is low and the work is what a PM is for: picking the right kit, making setup effortless in Indian homes, and pricing it so the decision takes one evening, not one committee.

Nothing here is invented, and that is the point rather than an apology. The panels are proven Tuya-platform hardware from Shenzhen, sourced and rebranded. Building an alarm from scratch would mean radios, certification and firmware, a two year detour to arrive at a product that already sits on a shelf. The scarce thing in Indian home security is not the electronics. It is somebody deciding what goes in the box, what it costs, and whether a family can put it up without an electrician.

So the product decisions here are procurement decisions. Two units of every tier rather than one, because a single sample tells you a supplier can build one, not that they can build a thousand. Testing what happens when the internet drops, because in the homes this is for, it does. Landed cost including duty, because a price that only works before customs is not a price. And no cameras in version one, since a camera multiplies the cost, the privacy conversation and the support calls all at once, and none of those is what a family is actually buying.

The honest position is that this is the earliest of the three products and the least proven. It is three panels on a desk, a spreadsheet and a point of view, not a company. The page says so rather than dressing a bench test as a launch, because the interesting part is not that it is finished. It is that the work of a product manager here is choosing, pricing and supporting, and none of that requires having invented the radio.